Carolina Rodriguez
Carolina Rodriguez is a strategic and visual communications expert with 20 years of international experience. She has worked with the United Nations, the World Bank, NGOs and business in the design and development of hi-impact advocacy campaigns and innovative communication products to explain policy issues and support high-level decision-making to promote sustainability. She has worked with global leaders such as Kofi Annan to promote a fairer, more sustainable world. She is a global citizen from Chile, Argentina and Sweden based in Singapore. She has worked in Latin America, Africa, Europe, the Middle East and SouthEast Asia. She currently runs her own communications consultancy where she continues to develop products to deliver social, economic and environmental impact.
Session Synopsis
How do you protect your original ideas?
A quick overview of Intellectual Property Rights
Do you know how to protect your brand, your ideas or creations? You can do it with Intellectual Property Rights (IPRs). This session will provide a basic overview of different IPRs, what they cover and how to keep them in mind as you set up and run your business.
The 3 key takeaways from the session will be:
1) How to protect your ideas
2) What kinds of IP should I know about as a small business owner?
3) When understanding IP comes in handy