
Mark Worthington
Mark is Managing Director and Co-Founder of Klareco Communications. He is a career media and communications expert with extensive experience in crisis management, strategic corporate and financial communications, and public affairs. Mark joined Klareco Communications after a decade as a front-line TV journalist with the BBC. Mark works with regional and international companies across Asia. He has advised clients in a variety of sectors, including agribusiness, banking, e-commerce, education, fintech, food, law, logistics, insurance, mining, property development, recruitment, retail, shipping, technology, transportation, telecommunications and tourism. Mark graduated from the University of Oxford with an MA in English Language and Literature. He also holds a Postgraduate Diploma in Broadcast Journalism from City University, London.
Session Synopsis
Making the Media Work for You - Building a Successful PR Strategy
for Entrepreneurs
How to harness the power of PR to build your profile and bullet-proof your brand.
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The key takeaways from this session will be:How the media really works
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How to talk so journalists will listen
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How to become a "go-to" expert