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Masami Sato

Founder and CEO of B1G1 (BUY1GIVE1) 2-time TEDx Speaker, AMAZON Best-Selling Author, Winner, Sustainable Business Award: SME Finalist, Inspired Leadership Award. Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people, and organisations to realise a different world. She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.

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Session Synopsis

The Power of Giving: Transforming Businesses and the World 

In this session, Masami Sato, a founder of the global initiative B1G1, will share her unique perspective on the power of giving and its ability to create a more equitable and compassionate world. Drawing on her experiences as a serial social entrepreneur, she will offer insights and practical ideas for incorporating giving and impactful actions into your life and business. Through engaging stories and real-world examples, Masami will inspire you to take action towards a more meaningful and fulfilling life, while challenging you to think differently about your role in creating a better world.


The Key Takeaways from the session will be:

  • The power of small – why small can be more powerful than big

  • Cycle of abundance – the secret learned from traditional farmers and Japanese businesses

  • How to design your legacy and create a lasting impact

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